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On Display: The Nonprofit Retailing Blog

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Top 5 retail articles from the past quarter you may have missed

  
  
  

In case you missed them, here are some of the most popular articles for nonprofit retailers from the past quarter:

Top 5 image

How to use color psychology to give your business an edge
Forbes

Whether you’re wondering what color to paint the office or you’re looking to redesign your retail space, the colors you choose can increase your chance of reaching your goals. Color greatly influences human emotion and behavior. If you’re hoping to make your workers more productive or you want to encourage shoppers to spend money, understanding the basics of color psychology can help you design a space that will maximize your potential.

What to expect from consumers in 2014?
Consumer Goods Technology

As 2014 begins, here are four trends set to impact the American consumer market that examine the areas of commercial opportunity for brands and what consumers will be buying this year.

The face of retail is about to change
Biz Community

With consumers searching for shopping experiences and not merely driven by products and pricing, the face of retail is about to change drastically over the next few years. Here are just some of the trends we will start seeing from 2014.

4 ways to manage employees you can't stand
Entrepreneur

Being a manager doesn’t mean that you have to befriend everyone who works for you. In fact, in many cases, that’s probably a bad idea. Sometimes, we’re charged with managing someone who’s annoying, obnoxious or just grates on every nerve. How can you be a good manager when you dislike even being around one of your employees? It’s not easy, but there are some strategies to address and possibly resolve the situation.

Top museums worth traveling for
The FlipKey Blog

Whether you’re a history buff, a lover of fine art, or you just want to spend a day inside in an air conditioned building while learning something—there is definitely a museum for you. The weird, the wild and the "wow!" can all be found in museums across the United States. This list includes some of the most sophisticated and high end museums in the country too.

What were the hot topics for you this past quarter?

If you're not already getting Culture & Commerce News Brief, make sure to sign up to receive the latest MSA and industry news affecting nonprofit retail managers and buyers.

MSA 2014: Extend the Experience

Top 5 retail articles from the past quarter you may have missed

  
  
  

In case you missed them, here are some of the most popular articles for nonprofit retailers from the past quarter:

Top 5 image

Organize your retail spaces to encourage buying
Firmology

Small retail businesses will often find themselves with unique stock and limited floor space with which to orga nize and display. Usually, customers will walk in and be either over- or underwhelmed by the selection immediately presented to them. But is it really the stock that’s disinteresting to the customer or simply the presentation?

5 ways you are losing retail customers
Retail Customer Experience

Customer loyalty is the backbone of every successful retail business. Although it is important to attract new customers, the real gauge of the brand's health and vitality is its ability to retain customers in highly competitive markets. Despite this reality, in many cases, retailers are surprised to see their customers heading for the door rather than strengthening their relationship and commitment to the brand. In fact, there are at least five ways that retailers are driving customers to the competition—any one of which can put a serious dent in your company’s growth.

8 signs you’re about to hire the wrong person
American Express Open Forum

Productive hiring is about more than just making sure the candidate has the right skills and experience for the open position. They also have to be able to work well in and contribute meaningfully to the culture you've established for your company. Here are eight signs that the job candidate you're thinking about hiring might not be the best fit for your business.

How to handle a retail customer complaint in 6 steps
Retail Customer Experience

There are only a handful of customers who enjoy threatening, swearing and throwing a tantrum to get their way. Most customers don’t want to complain or create a scene. What they want is satisfaction that coming back to your store to get that satisfaction is indeed satisfying. Here are six easy steps to handle a customer complaint.

10 surprising social media statistics that will make you rethink your social strategy
Fast Company

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media.

What were the hot topics for you this past quarter?

If you're not already getting Culture & Commerce News Brief, make sure to sign up to receive the latest MSA and industry news affecting nonprofit retail managers and buyers.

MSA 2014: Extend the Experience

Top 5 retail articles from the past quarter you may have missed

  
  
  

In case you missed them, here are some of the most popular articles for nonprofit retailers from the past quarter:

Top 5 image

What you must know about content writing for e-commerce sites
Business2Community

The content in your e-commerce site needs to be more than just a flock of words at various assigned spots on the website. The words need to breathe life. Here’s how.

7 ways to speak up smartly at the office
Forbes

We know that advocating for yourself at the office is essential, but how you do it determines your success. Here are the seven keys to speaking up smartly.

There may be two Black Fridays this year
Market Watch

Never mind that we've barely bid farewell to swimsuit season. Retailers are already looking ahead to the all-important holiday shopping season. And this year, that means they’re looking ahead to..."Thanksgivingukkah"? That’s the made-up name some are giving to a very real and remarkable coincidence of the calendar—namely, the fact that Thanksgiving and the first day of Hanukkah, the eight-day Jewish festival of lights that normally starts close to Christmas, fall on the same date in 2013 (November 28, to be exact).

Opinion: Why I hate museums
CNN

With global tourism expanding at exponential rates and in innovative ways, what role can traditional institutions such as museums expect to play in contemporary travel itineraries? Can they still rely on the intrinsic value of their collections? Or do they need to start telling their stories with more force?

Are museums still relevant?
CNN Travel

Ford W. Bell, president, American Alliance of Museums, answers questions for CNN about the roles of museums and their relevance today.

What were the hot topics for you this past quarter?

If you're not already getting Culture & Commerce News Brief, make sure to sign up to receive the latest MSA and industry news affecting nonprofit retail managers and buyers.

Be a part of the cultural commerce network. Join MSA today!

Top 5 retail articles from the past quarter you may have missed

  
  
  

In case you missed them, here are some of the most popular articles for nonprofit retailers from the past quarter:

Top 5 image

3 retail trends you have to know in 2013
Multi-Channel Merchant

Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that ecommerce and a little mobile shopping brought on, but it was hardly the explosion that we are seeing today. Here are three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.

How to be more productive under stress
The Fast Track

Got stress? If you're like 75% of other Americans, you've experienced moderate to high levels of stress in the past month, and often lie awake at night because of it. Trying to balance the demands of your work and family life can stretch even the strongest among us to the breaking point. But there is a way to be successful and productive even when under stress.

Why retailers must excel in the 4 Cs instead of just the 4 Ps
Retail Customer Experience

Anyone who has taken a marketing class or attended a business seminar can probably recite the 4 Ps of marketing: Product, Price, Promotion and Place. Prior to the Internet, consumers literally had to go to shops to purchase anything. The best merchants in this product-centric world thrived if they mastered the 4 Ps. Today, the 4Ps are far less relevant in a consumer-centric world, where you can shop any place, anytime from anywhere. Traditional retailers clinging to the 4 Ps are in trouble. To thrive in today's marketplace requires at least investing in the 4 Cs: Connections, Choice, Convenience and Conversation.

6 ways companies drive out their best people
Forbes

Here are several things that women leaders find most unattractive about the companies they work for. If your company is guilty of some or all of these offenses, and you have some control or influence over process or policy—do everything you can to change these things!

5 things small businesses need to know about the online sales tax bill
Smart Retailer

By now, you've likely heard about the Marketplace Fairness Act (MFA) going through Congress. The bill was passed by the U.S. Senate in May and is now being reviewed by the House. With the bill being debated from all angles, here are five things retailers need to know.

What were the hot topics for you this past quarter?

If you're not already getting Culture & Commerce News Brief, make sure to sign up to receive the latest MSA and industry news affecting nonprofit retail managers and buyers.

Be a part of the cultural commerce network. Join MSA today!

10 things overheard at the 2013 MSA Retail Conference & Expo

  
  
  
2013 MSA Conference & ExpoWe just got back from the 58th MSA Retail Conference & Expo in Los Angeles where we met lots of great people, saw amazing products and heard some great ideas. Here are a few highlights:

Social media is like throwing a party! You need to look at other people’s parties to get ideas and determine why someone would want to stay at your party.—Practical Social Media Workshop: From Your Store to Social and Back with Jason McDonald, JM Internet Group

Think you’re a buyer for your museum store? According to Paul Erickson, you’re actually an investment broker.—Inventory Is Your Retail Heart, Is It Healthy? with Paul Erickson, RMSA

When working with local vendors make sure to educate your staff on each artist’s story and remind customers their purchases put money back into the local economy.—ShopTalk Live: 10-Minute Topics with Sally Struever, Portland Museum of Art

Fewer choices are better; you’ll get more people to buy.The Secret Psychology of Consumers with Kit Yarrow, Ph.D.

Did you know? 18-24-year-olds average 510 text messages per day.—Gen Y Decoded: Insights and Tactics for Marketers with Kit Yarrow, Ph.D.

Signage really helps if you have the space, but nothing is better than well-trained and educated staff.—Science & Natural History Museums Discussion Group

Social media is not free when it comes to time.—Spark Session: Top 10 Things You Need to Know About Social Media with Jason McDonald, JM Internet Group

Tips for selling books: expand your exhibition titles (your customers are culturally savvy), draw on your staff’s interests, mix up merchandise with books in displays, hold book events like readings and signings, and keep your store spruced up.—Partnering With Publishers for Profits Panel

Take a risk. But if you try co-op buying with another store in your area, the financial risk is not as great.—Expo Learning Theater: Top 10 Things You Need to Know About International Buying with Laura Murphy, The Preservation Society of Newport County

"Just when I think I am done shopping and have covered the whole Expo floor, I come back the next day and find something new. I just placed more orders!"—Museum store buyer as she was leaving the MSA Expo

What tips and advice did you discover at the 2013 Conference?

 

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Top 5 retail articles from the past quarter you may have missed

  
  
  

In case you missed them, here are some of the most popular articles for nonprofit retailers from the past quarter:

Top 5 image

10 big retail trends from the 2012 holiday shopping season
TIME

What did the 2012 holidays teach us about the current state of shoppers—and, of course, the places where they shop? Here are 10 notable trends.

6 tips for creating an optimal retail store layout
Intuit Small Business Blog

Mom-and-pop shop owners may not realize the impact that a retail store's layout can have on sales. But studies show that a less-than-ideal arrangement of product displays, check-out and service counters, or aisles influences consumer behavior in subtle but powerful ways. Here are six tips for creating an optimal retail store layout.

Why gift cards may be dying trend
CNBC

Retailers should be buzzing right now with holiday gift card redemptions. But, there's early evidence retailers aren't getting much of a boost from gift cards this year.

13 tips for e-commerce success in 2013
Practical Ecommerce

Many e-commerce businesses owners will soon perform a year-end count of their product inventory. For many merchants, this process will determine cost of goods sold—and profit—for the year. Beyond your products, however, you also should critique your entire business. As you close your books and review your financial performance, analyze other goals you set for the year—for all aspects of your business.

Why the best managers ask the most questions
Entrepreneur

When your employees ask for help, how you respond can either empower them to find a solution or make them dependent on your input. One simple response consistently empowers employees: answering with a question instead of a statement.

What were the hot topics for you this past quarter?

If you're not already getting Culture & Commerce News Brief, make sure to sign up to receive the latest MSA and industry news affecting nonprofit retail managers and buyers.

2013 MSA Conference & Expo--See What's New Now

Top 5 retail articles from the past quarter you may have missed

  
  
  

As 2012 comes to a close, MSA would like to wish its members, affiliates, partners and other industry professionals a safe and happy holiday season. In case you missed them, here are some of the most popular articles for nonprofit retailers from the past quarter:

Top 5 imagePrice your products to sell this holiday
American Express OPEN Forum

Terms like "big data" and "revenue management" can seem very intimidating to small-business owners, but big data has revealed some great insights that are applicable to businesses of any size. Wendy Barber, head of strategy at Revenue Analytics, works with companies to use insights about customer behavior to better manage revenue and improve profit margins. Here are her insights small business owners can use this holiday season.

Hire the person, not the resume
Retail Customer Experience

Hiring is always a crapshoot; most managers are quite good at it. At the same time, we don't always know if we missed hiring a superstar or a diamond in the rough. Unfortunately we do know when we've made a bad hire. Here are some tips for a hiring the person, not the resume

16 top tips for making the most of your museum
The Guardian

A panel of top museum retail experts in England share some advice on how to run your museum store more efficiently and effectively.

5 ways your employees may be costing you money
Intuit Small Business Blog

Every small business needs to conserve capital and run its operations efficiently. Once you have employees, you have less direct control over your company and need to rely on a well-trained, efficient workforce. Although most employees are hard-working and align their interests with yours, some may take advantage of their positions and end up costing you money. Here are five areas in which your employees may be bleeding you dry.

How retailers can attract more male customers
Retail Customer Experience

The generally held and widely accepted belief is that women do most of the shopping in households. Is this perception accurate? If so, what implications does this have for your store? It may be that men do more shopping than most retailers realize — just not for the same things or in the same way women do.

What were the hot topics for you this year?

If you're not already getting Culture & Commerce News Brief, make sure to sign up to receive the latest MSA and industry news affecting nonprofit retail managers and buyers.

 

2013 MSA Conference & Expo--See What's New Now

 

6 nonprofit retail predictions for 2013

  
  
  

predictionsIf you're reading this, then the end of the world predictions weren't true. Here are six predictions made by MSA's board of directors that are a lot more likely to happen:

Beth Ricker, New Mexico Museum of Natural History and Science

We’re a natural history museum and I foresee even stronger sales in science-related children’s merchandise. While books and plush always do well, I’m noticing a big increase in science kits and engineering projects like building robots and solar-powered vehicles. Perhaps this is the beginning of growth in the science and math field and younger children becoming aware of the need to look for alternatives in energy. 

Stacey Stachow, Wadsworth Atheneum Museum of Art

I think a major trend will be the continued use of social media for advertising. Many museums are moving away from print ads, which tend to cost quite a bit of money, to using social media, which is virtually free. We have stopped printing a member’s magazine and now publish it online. We send bi-weekly emails to both members and non-members to inform them of what is happening at the museum, such as exhibitions, movies, lectures, concerts and museum shop specials. We have hired a social media specialist who updates Facebook, Pinterest and Twitter. Our marketing department has started a web campaign using social media that focuses on in-store and website promotions for the museum shop. These are all new ways of generating sales that would not have been there in the past.

Janice Wrhel, Georgia O’Keeffe Museum

Now that the election is over (whew!) we can look forward to what might be in store for us in 2013. Our business is based on tourism; the summer of 2011 was horrible but this past summer we noticed that business was getting much better—about 13 percent better—so I decided to do a little research and found some interesting tourist information.

I was reading an article by the U.S. Travel Association; they were estimating that the travel industry will be adding 100,000 new jobs by the end of 2013. The article went on to mention that domestic leisure travel should increase by 1.2 percent while international travel should increase by 4 percent. 

Wait, there’s more...domestic spending in travel is expected to increase 3 percent (this did include leisure and business) but we often get business travelers making a short stop at our museum and, anyway, the numbers are up! In addition, international spending should be up more than 7 percent. 

The bottom line is, if you are dependent on tourism, 2013 is looking pretty good!

Candace Allen, Museum of New Mexico Foundation Shops

Now that the big announcement has been made that Pantone’s color of the year is emerald, how does this affect us in the nonprofit retail world? For one thing, I think it says a lot about what our customers need. Most often associated with brilliant, precious gemstones, the perception of emerald is sophisticated and luxurious. This wonderful hue has been the color of beauty and new life in many cultures and religions. In addition, as the color of growth, renewal and prosperity, no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.

Our customers and members are supporters of the arts. They love the history of where they live, and believe in donating their time as volunteers to help their museums mission. Emerald green is a perfect color for them to gravitate towards. It is a feel-good and a do-good color.

So, how could you put to good use the color emerald green? Color can spark a sale, define a space and create a mood: in your jewelry case as a background, typeface in signage or hand-painted accessories such as scarves from a local artist. Use it in packaging of your product or lighting of a special display. And, of course, who wouldn’t want to take home an emerald green pair of earrings to make them feel good all year long?

Gloria Rosenau-Stern, Minnesota Historical Society

Things that affect museum visits in a tourism-based museum are many—weather, fluctuating gas prices, and now, the impending proverbial financial cliff looming in early 2013. However, housing markets are strong and new jobs are being created. So, what does this mean for tourism-based museums in 2013? We have seen a rebound in tourism in the latter part of 2012 and I predict that this trend will continue. People have gotten used to the “new normal” and are once again traveling, even if it is within their own state. Many will be stopping at museums as a way to enhance their vacation and give it both educational and entertainment value.  

Julie Steiner, The Barnes Foundation

Handmade will continue to be big, along with “Made in America.” Customers are increasingly aware of the origins of the products they purchase, and the “locavore” movement doesn’t just apply to produce. More customers are asking smarter, more savvy questions about the items they buy: Where did it come from? Of what materials is it made? All the while being conscious of sustainability, Fair Trade and buying local.

This is a wonderful opportunity for museum shops, as our educational institutions are already in the habit of telling stories. In a sense, we are one step ahead of many retail businesses, because we are already accustomed to linking products to the stories behind them, with curatorial cards and in-store signs. This shift in buying behavior gives us a chance to show off our skills.

What are your predictions for the coming year?

 

2013 MSA Conference & Expo--See What's New Now

 

 

Top 5 retail articles from the past quarter you may have missed

  
  
  

In case you missed them, here are some of the most popular articles for nonprofit retailers from the past quarter.

Top 5 retail articlesWhy millennials don't want to buy stuff
Fast Company
Compared to previous generations, millennials seem to have some very different habits that have taken both established companies and small businesses by surprise. One of these is that Generation Y doesn't seem to enjoy purchasing things. The concept of shopping has shifted from owning stuff to buying into new ideas. 

Which mobile payment service is best for your business?
Inc.
The race to dominate the mobile payment industry is on. Here's how six top contenders stack up. 

History repeating: Mom-and-pops are coming back
ClickZ
As our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. While the big chains have perfected the impersonal shopping experience, reducing everything to commodity level, we're once again yearning for more from our shopping experiences. While the days of the corner drugstore (where the guy at the counter knew you by name) have seemingly been over for a long time, it's clear that customer service and human interaction will always be central components of our buying process. 

7 low-cost design ideas for small retail spaces
Entrepreneur
Making the most of a small retail shop means being strategic about how you design the space and organize your merchandise. Here are seven simple and affordable ways to maximize a small retail space. 

Holiday hues: 5 color schemes to make your store stand out
One Coast
The holiday season is coming up fast and that means it is time to start thinking about your store displays. Color can have a major impact on how your customers react to your store. It is important to choose a color pallet that best reflects the appropriate customer reactions. Here are some color schemes to help spark some inspiration. 

What other news stories did you find useful or noteworthy this past quarter?

 

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5 emerging trends that will affect the way you do business

  
  
  

TrendsA study by the Center for the Future of Museums and the American Association of Museums on “Museums & Society 2034: Trends and Potential Futures” raises some questions about the impact emerging societal trends will have on museum stores. Identifying trends in demographics, changes in the economic landscape, shifts in technology and communications and the rise of new cultural expectations will help us start to identify the direction museum stores will take over the next 20+ years. A few of the highlights:

1. RETIRING BABY BOOMERS

According to the study, in 2034, one in five Americans will be older than 65. As many of these highly skilled baby boomers head into retirement, many will be looking for volunteer opportunities. Museums, as part of the “brain exercise” movement, will help to maintain the cognitive powers of this aging population and will serve as partners for existing senior service organizations.

Things to think about:

How will this aging population affect the products you carry in your shop? What kinds of merchandise should you consider to appeal to this trend? Should you consider larger type on signage and other printed materials in your shop? Do you need to train your staff on the changing needs of a senior population? How can you reinvent the role of the volunteer to accommodate this new talent pool?

2. A CHANGING POPULATION

Minorities will account for nearly all population growth in America. By 2034, minorities will comprise almost half of the U.S. population. Today, only 9 percent of frequent visitors to museum are minorities.

Things to think about:

How should your shop begin to prepare for a demographic shift like this? Does the price point of your merchandise need to change? Should you think about carrying books in different languages? What products appeal to the different ethnic groups in your areas?

3. MUSEUM-GOERS OF TOMORROW

Studies have shown that 5-9 is the critical age range for children to become museum-goers into adulthood.

Things to think about:

How will museums attract this group? Is there a role for the shop? What is the nature of your children’s merchandise? Is this age group a target market for your shop?

4. THE GENDER SHIFT

Women currently outnumber men on college campuses by a 60:40 ratio and now represent the majority of those graduating with professional and doctoral degrees. As museums traditionally attract college-educated audiences, will these highly educated women become the primary museum visitor?

Things to think about:

What is the gender breakdown of your current shopper? Does it reflect this demographic trend? What do women vs. men purchase? Do you train your staff to be close observers of the gender of people purchasing in your store? Do you have them report on this regularly at staff meetings? Are you keeping records of your client base so you can see trends?

5. THE COMMUNICATION REVOLUTION

The technological revolution that began in the 1980s continues to shape our interactions into the future. Today’s young adults grew up in a connected world, and will set the foundation for changes in expectations as they move into adulthood. According to the Institute for Museum and Library Services, 43 percent of museum visits in 2006 were remote, predominately via museum websites, and this percentage is likely to rise. In the midst of a technological society, however, people may find themselves yearning for a place to escape from our increasingly virtual world.

Things to think about:

How will you communicate your museum’s story and your store’s merchandise connection in an environment where many may not know or care about the relationship of your merchandise to your institution? What will be the impact on the brick-and-mortar store especially if, as is the case today, purchases in museum stores are often by impulse? What role can you play in offering a retreat for those wanting to retreat from a connected society?

What other trends are you experiencing that will change the way you do business in the future?

 

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